The 3 Biggest Mistakes Realtors are Making in 2009

Here are 3 common, revenue-killing errors in perception and practice that real estate agents and brokers are making this year:

1 – Exclusively focusing on the “sell” side
2 – Not utilizing the effectiveness of web marketing
3 – Waiting for things to “turn around”


In more detail:

#1 - Working the SELL side only; in 90% of North America, this makes no sense, as the money is being made on the buy side! This is the biggest buyer's market in the past 75 years. Does your branding reflect service to buyers? Has your website been keyworded to appear in front of homebuyers?

Have you summarized and linked the 8k Federal Housing Tax Credit info on your website? Have you thought about and contacted previous clients who may be ready to move up during this biggest buyer’s market in UDSA history?

Having written all that, listings are always useful, and providing great service to buyers during this phase will set you up well for 2010 / 2011 listings presentations, as you’ll be known as the realtor who “has lots of buyers looking.”



#2 - Underestimating the power of the Internet. You wouldn't believe how many realtors say "I only want to have one website"; they may as well say, "I don't want to make a lot of money." Where I work (joe.trainor@realtysoft.com or via 1.866.857.1657 x 113) you can get a lead generation website with world-class IDX and a domain name and hosting included all for less than $20 a month via our annual deal (THIS month June 2009), but even if you’re spending a lot more, the key is to optimize it well during the first few months. After that, you’ll only need to spend 20-30 minutes per month to keep it generating high quality leads.



#3 – NOT being proactive; if you are thinking and expecting other people will call you, it’s time to get back to doing everything as if it's your first year in the business. Touch base with your prospects and regularly make 20 calls per day and you’ll see your situation start to turn around.


Send me an email if you are looking to gereate more leads and revenue from the web, and we can send you some samples to view or set you up with a free trial, whatever you prefer!