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Friday, April 1, 2011

Green architects and builders are key to human health

Modern Construction’s Use of Green Technology

Guest blogpost by K Peterson

With the emphasis on simplified form that accompanies modern architecture, the internal elements of homes have become essential. Modern architects recognize that the functional requirements and materials determine the home or building’s form, no longer separating these intertwined aspects of a structure. In addition, many modern structures now utilize green architecture, which is both sustainable and safe, adding an ornamental quality and expressed structure feel. However, the adoption of green technology also benefits those inside the structures, adding a layer of comfort and safety through the use of safe materials.

One of the most significant aspects of modern home design is the use of safe materials. Besides the effect unsustainable manufactured materials can have on the environment, the use of some of these products has proven lethal. One such product is asbestos, which found heavy usage as an insulator until the 1970s. Today we know exposure to this material leads to a cancer known as mesothelioma.

Unfortunately, symptoms generally lie dormant for 20 to 50 years, appearing decades after initial exposure and frequently mimicking other illnesses. For residents of these homes and buildings, the use of this material literally put their lives in danger.

With the evolution of architecture today, which takes into account all aspects of a home, including its potential hazards, the threat posed by irresponsible construction has largely been eliminated. However, home and business owners looking to incorporate these new green technologies into existing structures still must account for dangerous materials. Although asbestos remains safe as long as it is undamaged, contact with the material allows it to fragment and enter the air in tiny particles which can be inhaled or ingested. Although symptoms of mesothelioma might not be readily apparent, any level of exposure has been proven hazardous. For those structures undergoing repair or renovation, retrofitting them with green materials is not the only concern. The careful identification, removal and disposal of materials also must occur in these structures, which can involve considerable investment.

The recent surge in popularity of green roofs, which improves insulation, slows emission output and decreases waste water runoff, highlights a trend towards the beautification of design that adds both the functionality and sustainability we should demand from modern structures. Although sometimes in stark contrast to the austere forms of other modern structures, these buildings can add a vibrant sense of life to any building. In addition, the inclusion of this green architecture can add other fiscal benefits for the construction industry, such as the support of programs developed to promote these technologies.

As we are now learning, the incorporation of green technologies into modern architecture can add a number of benefits, both aesthetic and practical. Aside from extreme concerns, such as the disturbing mesothelioma life expectancy, owners of these homes and buildings can take pride and comfort in the use of the safest, cleanest materials possible. One alternative to asbestos is cellulose insulation, which is both efficient and a green, being comprised of 80% postconsumer newsprint. With the elimination of unnecessary details that detract from the appeal of a structure, the materials used become increasingly important as this form of architecture continues to take hold and provide a new way of looking at
housing.

Friday, January 28, 2011

USA urban foreclosures provide opportunity for Greening of America

Seattle, Houston, Atlanta and Chicago; Rising foreclosure risks

Major US cities are experiencing a forsclosure crisis in 2011, and this presents a window of opportunity for urban energy efficiency and clean energy technologies. According to Alex Veiga's Associated Press report in the Toronto Star today:

In Seattle, Houston, Chicago and Atlanta, a growing number of homeowners are falling behind on mortgage payments and finding themselves on the receiving end of foreclosure warnings. Others have already seen their homes repossessed by lenders.

All told, foreclosure activity jumped in 149 of the country’s 206 largest metropolitan areas last year, foreclosure listing firm RealtyTrac Inc. said Thursday.

The firm tracks notices for defaults, scheduled home auctions and home repossessions — warnings that can lead up to a home eventually being lost to foreclosure. Job loss, rather than time-bomb mortgages resetting to higher payments, has become the main driver behind rising foreclosures.

“We’ve actually had a sea change in what’s causing foreclosures, from the overheated home prices and bad loans to a second wave of foreclosures actually caused by unemployment and economic displacement,” says Rick Sharga, a senior vice-president at RealtyTrac.

The Houston-Sugar Land-Baytown metropolitan area in Texas saw its foreclosure rate jump 26 per cent from 2009, the largest increase among the top 20 biggest metro areas, the firm said.

Seattle-Tacoma-Bellevue, in Washington State, ranked second with an increase of nearly 23 per cent, while the Atlanta-Sandy Springs-Marietta metro area in Georgia was third with a 21 per cent bump.

In the Chicago-Naperville-Joliet metropolitan area of Illinois, foreclosure activity rose 16 per cent, while home repossessions climbed nearly 20 per cent, RealtyTrac said.

“As the economy and unemployment improve, you’ll see those markets recover fairly quickly, whereas you’re still going to have a bit of a hangover in places like California, Florida and Nevada,” Sharga said.

Those states, and Arizona, remain the country’s foreclosure hotbeds, accounting for 19 of the top 20 metropolitan areas with the highest foreclosure rates in 2010.



The worst may be behind us, but we're not out of the woods yet. Instead of packaging these homes by the dozen and selling them to the same realtors who helped get us into this mess, innovative banks should hook up with local retrofitters to "green" these homes before returning them to the real estate market.

Full AP article about Rampant foreclosures in big USA cities

Thursday, January 27, 2011

Architect Eric Corey Freed offers 5 Tips to Green Your Home

Courtesy of my email subscription to Inhabitat.com's newsletter (try it, you'll like it!), I was happy to see the article 5 Tips to Greening Your Home, by Organic Architect Eric Corey Freed.

TIP 1: Wrap Your Home in Insulation – “The More, The Better!”

Proper insulation is probably the most important factor you can control in creating an energy-efficient home. I always say insulation is like chocolate, the more you have, the better! On average, ½ of your home’s heating and cooling will escape through walls (35%), windows (25%), floor (15%) and roof (25%). Therefore, the first thing you should do to determine where insulation is needed is to scan your home with a thermal radiometer or infrared scanner in order to detect where your home is leaking heat.



TIP 2: Manage Your Heating and Cooling Intelligently with a Thermostat

All the insulation in the world won’t make a difference in cutting energy costs if you aren’t smart about how you heat and cool your house. This may sound blindingly obvious to some, but you can cut your heating bill in half if you are strategic about WHEN your heating and cooling is running. Without a thermostat to guide them, most heating/cooling systems are dumb and blind and will consume loads of energy keeping your bedroom nice and toasty during the day (when you are not home), or warming your living room at night (when you are asleep). If you connect your heating and cooling system to a programmable thermostat, you can heat/cool different rooms at specific times during the day when people will be in those rooms (such as between 6-8pm in the evening, after work). Many brands of thermostats (check out Honeywell) even have smart phone apps that allow you to program your heating and cooling on the fly, remotely.


TIP 3: Conserve Water Through Smart Technology

Because water seems plentiful and is all-around us, most Americans have no idea about the coming water crisis. Our water infrastructure is crumbling in this country and potable water shortages are going to become commonplace within 10 years. You can get a jump on tackling this looming problem by installing some water-saving appliances in your house, such as low-flow shower-heads and water-saving toilets. I’m a big fan of the AQUS grey water toilet, which recycles grey water from your sink to flush your toilet!

60% of the average American’s water use takes place outside the home (in irrigating water-sucking lawns), so ditch the 1950′s Cleaver-style lawn and consider “xeriscaping” – planting native foliage that doesn’t need high maintenance watering and fertilizing.


View full online article Five Tips to Greening Your House, by architect Eric Corey Freed

Thursday, January 6, 2011

21st Century Architecture profiles Paul Raff, Christopher Simmonds

Ontario architects Paul Raff (Toronto-based Paul Raff Studio) and Christopher Simmonds have each been profiled on the sustainable buildings blog 21st Century Architecture.

Paul Raff architecture:





Paul Raff feature on 21st Century Architecture blog





Christopher Simmonds architecture:






Christopher Simmonds feature on 21st Century Architecture blog

Monday, December 6, 2010

Toronto GTA 3D Digital Architectural Rendering

Toronto and the GTA offer a wide range of interiors rendering and architectural illustration services, whether it be for a new high-rise condominium project, for a heritage building renovation or an architectural rendering for Toronto-area custom homes builder.







I recently began working at DO HERE 3d Architectural Rendering and every day I am amazed at the quality of work we do with top Toronto and international architects, plus Toronto-area and GTA home builders and interior designers. For Toronto rendering services, DO HERE offers award-winning world-class artwork that will increase the success and profitability of your project.

Call Joe at DO HERE Architectural Rendering today, via 416.273.8288 x 369 or if you are out of the Toronto /Markham / GTA region, please use our 1.866.967.0868

Tuesday, November 30, 2010

New Ways of Working (New WOW) honors Dr. Judith Heerwagen

Dr. Judith Heerwagen is an environmental psychologist whose research and writing have focused on social impacts of sustainable design, workplace performance and behavioral change. She currently serves as Program Expert in the Office of Federal High Performance Green Builldings for the U.S. General Services Administration.

In recognition and appreciation of her contributions in workplace research, New Ways of Working (New WOW), an organization dedicated to examining the changing nature of work in a distributed world, has awarded Dr. Heerwagen an honorary fellowship for the 2011 calendar year.

Over the past decade, Dr. Heerwagen ran her own research and consulting business in Seattle. Previously, she was a research faculty member at the University of Washington, Department of Architecture, and a staff scientist at the Pacific Northwest National Laboratory. At both the University of Washington and PNNL, her research focused on sustainable architecture and the occupant experience in buildings. She has lectured widely on the human factors of sustainable design, workplace productivity, and the impacts of physical space on emotional, social and cognitive functioning. In 2005, she was named Environmental Champion by ASID. Dr. Heerwagen has been a member of the US Green Building Council since 2000 and currently serves as the vice chair of the USGBC research committee. She is a co-editor of Biophilic Design: The Theory, Science and Practice of Bringing Buildings to Life (Wiley, 2008) and author of numerous papers. She received a PhD in psychology from the University of Washington and a BS in communications from the University of Illinois.


EnviroCities calls for the Zero Carbon City

During the 2nd day of the EnviroCities conference in United Arab Emirates, "Sustainable Cities: Strategy, Elements and Indicators to Counterbalance Climate Change," was presented by Prof. Mohsen Aboulnaga, Government Strategy & Policy Advisor and main founder of Emirates Green Building Council.

"Creating and designing cities is one of the most complex and sophisticated processes as they ultimately consume most natural resources, an awful amount of energy, and use huge quantities of water as well as produce air pollution and generate waste. These pose a huge risk to our health and environment, and ultimately contribute to climate change; a phenomenon that is of prime global concern," Aboulnaga pointed out.
"Another crucial dimension impacting climate change is the gigantic rise in world population particularly, in urban areas and beyond," he pointed out.

According to the United Nations 2009 report on water shortage, and keeping in mind the world's high energy consumption rates, it is becoming assertive that strategy and policy, and its assessment tools in sustainable national planning should be firmly developed and exploited to put forward appropriate key performance indicators to encounter such great challenges and ensure our cities are sustainable," said Aboulnaga.

"To curb green house gases emissions and reduce its impact on climate change, it is vital to efficiently plan our cities to be sustainable yet, to diligently develop strategy and policies that promote sustainability to the extent these cities are eco-friendly and maintained," he said.




More Green links:



Friday, November 26, 2010

Greening an Office Tower; An Architect's Advice

The following is excerpted from an article by Dermot Sweeny (Sweeny Sterling Finlayson & Co) in the May 2010 issue of Sustainable Architecture and Building Magazine:

Natural light

There is lots of anecdotal evidence, and some empirical evidence, to support our contention that natural light and views to the outside are critical contributors to stimulation, human comfort and well being. Effective daylight harvesting depends on capitalizing fully on daylight penetration into the space while controlling direct sunlight and glare.

We achieve this by maximizing ceiling heights, arguing successfully with our clients that the best compromise between economy and performance is achieved with a 13ft. floor-to-floor height incorporating 18in. of raised floor, a 10in. slab, and ceiling heights approaching 11ft., with full height glazing for excellent natural light penetration.

ASHRAE has tended to discourage this fully-glazed approach in order to increase insulation levels and reduce solar heat gain or conversely heat loss. This resulted in a reduction of glazed surface from somewhere between 80% and 90% in Mies’ day, to about 40% in the 1990s. What ASHRAE fails to recognize is that over the same period, the relative importance of solar gain through windows has been reduced both by advancements in glazing technology, and by the dramatic increase in internal heat loads noted above.

While it is still important to work on reducing the amount of excess heat in buildings, we believe that the environmental and psychological benefits of natural light far outweigh the disadvantages of any additional solar heat gain. We do, however, work to control heat gain, and the negative effects of glare while maximizing the positive attributes of daylight.

Typically, an external solar shading device at a height of approximately nine feet creates a clerestory and shades the glass curtain wall below. At the same time, an internal light shelf aligned with the exterior solar shade reflects sunlight penetrating the clerestory off the concrete slab and deep into the building. The light shelf is coupled with a roller blind that lowers automatically [while the light shelf rotates upward] in response to solar intensity and potential glare. The blind never comes to the floor so some views are always maintained.

The additional ceiling height enables us to suspend indirect lighting fixtures fitted with T5 or T8 fluorescent lamps. The goal is to achieve even, ambient lighting. Experience has demonstrated that where there is too much variation the natural tendency is to enhance the dark spots by introducing more light. This of course uses more energy and costs more money.

We find that if we can achieve savings by designing for lower overall lighting levels, it is easier to convince clients to invest money in control systems that further improve energy efficiency. Maximizing indirect lighting also dramatically reduces glare which further increases human comfort.




Tuesday, September 21, 2010

World Green Building Week honours top architects and retrofitters

Green buildings often cost up to 5 percent more than traditional buildings during construction, but will reduce waste output by 70 percent, water usage by 40 percent and energy usage by 30 to 50 percent. As part of the campaign, the World Green Building Council (WorldGBC) has released a new report outlining the impact of building green.

According to the United Nations Environment Programme, buildings consume between 30-40% of global energy. There is no single larger global contributor – and thereby potential reducer – of carbon than the building sector. Green buildings can also play a central role in providing affordable housing, job creation and disaster recovery, according to a new report from the World Green Building Council (WorldGBC) launched today at the start of World Green Building Week. The building sector directly employs 5-10% of the workforce in most countries.

Tackling Global Climate Change, Meeting Local Priorities highlights how green buildings can play a valuable role in meeting local needs worldwide, including in areas hit by natural disasters, as well as providing the most cost-effective way of tackling climate change.

"In the past some thought we could only address environmental concerns when the going was good and that 'green' had to take a back seat to economic growth when times got challenging" notes Jane Henley, CEO of WorldGBC. "This report shows that to be a false choice. We have a growing evidence base of international examples in which homes, buildings and communities are addressing pressing local needs and reducing carbon emissions at the same time."

"Buildings are simply the most cost-effective way of reducing carbon emissions and policy-makers around the world must recognize this at the upcoming international negotiations at COP16 in Mexico," Jane Henley says.

"This is a timely message. The impact of the financial crisis is still with us, while the situation in Pakistan provides a reminder of the terrible devastation that natural disasters can cause," says Paul King, CEO of the UK Green Building Council and Chair of the WorldGBC Policy Taskforce. "The challenges facing countries around the world may vary locally, but a common theme remains – the importance of the built environment in providing communities with a high quality of life. As we also strive to radically reduce carbon emissions we can't miss these win-win opportunities – tackling global climate change and meeting local priorities."


ABOUT WORLD GREEN BUILDING WEEK:


WorldGBC and its member green building councils celebrated the inaugural World Green Building Day on September 23 2009 to raise the profile of green buildings globally in the lead up to COP15 in Copenhagen.

This year's World Green Building Week will be celebrated through a number of key activities including the launch of the WorldGBC Special Report 'Tackling Global Climate Change – Meeting Local Priorities' and a host of synchronized green building events around the world.

Green building councils in over 20 countries around the world will be hosting an event in or around this week, including:

Australia: The GBCA will be hosting a 'Green Tie' Gala Dinner on September 22, as well as encouraging members to host their own events – from site tours and debates through to green treasure hunts. For more information on the range of activities: www.gbca.org.au/world-green-building-week-2010.asp

Colombia: The Colombia Green Building Council will be holding a Green Building Seminar on September 23 with invited government representatives to increase awareness of actions necessary to support the growth of green building initiatives across the country.

South Africa: The Green Building Council of South Africa will be holding its 3rd annual Green Building Convention & Exhibition on September 20-22. Drawing on the growing energy of the African Regional Network, the GBCSA will also be holding an Africa GBC Day on September 23, bringing together developing green building councils from across the African continent.

United Kingdom: The UK Green Building Council will be holding an event at City Hall in London, with keynote speaker Mayor of London Boris Johnson.


More Green Energy links:

Online Media Release about World Green Building Week


Geothermal Energy Investing website


PV Solar Stocks Investing blogs




Thursday, July 29, 2010

Away to an Island Paradise; Canada's PEI

I'll be out of the office from July 3oth to August 10th, as my wife and I, plus our 20 year old triplets, are off to PEI this Friday (July 30th) for our Trainor Family Reunion (last one was 1989!!!).

If any of you are ecology-minded AND compassionate, please visit some of my other blogs also, and feel free to support our sponsors (eg click on the ads!!!):






Tuesday, July 27, 2010

MCS Real Estate Systems NEW LOOK SITES

Smart Phone Friendly Websites for Ontario Realtors


My employer MCS Real Estate Systems has recently launched 2 new leading edge templates, with tremendous functionality and they are also fully smartphone-friendly, and look amazing on an iPad!!!

Here are samples of the new T3 look:

www.ZacAttack.com (NEW Look T3 White/Silver, Level 4 Service)

www.OshawaBowmanville.com (NEW Look T3 White/Silver, Level 4 Service)

www.TeriLynnHilson.com (NEW Look T3 Black/Grey, Level 3 Service)

www.MartinEckert.com (NEW Look T3 Black/Grey, Level 4 Service)


Here are some websites created by MCS, the Canadian leader in elegance and fucntionality:

www.ErinHayes.ca (Fully custom, Level 4 Service)

www.IndiaWhite.ca (Basic Marketing Package, Style #2, Level 3)

www.JasonAtkins.com (Fully Custom, Level 3 Service)

www.RyanDeCastro.com (Basic Marketing Package, Style #14, Level 3)

www.MississaugaHomesCondos.com (Basic MP, NEW version Style #1, Level 4)

www.TorontoVaughan.com (Basic Marketing Package, Style #2, Level 4)

www.DeanSwanson.com (Fully Custom, Level 3 Service)

www.DebraBain.com (Executive Class custom, Level 4 Service)

If you are a realtor looking to have someone handle all your web stuff for you, MCS offers Full Service Web Support, and realtors love working with us because we do everything for you!

Call me, Joe Trainor (it's my real name, my family are PEI Trainors), at 1.866.470.4007 x 239 for a FREE Web Strategy Consultation.

Friday, March 5, 2010

Mesothelioma Information, effects of asbestos exposure

Another blogger asked me to post a link to this website about asbestos and mesothelioma cancers, but the website is so thorough and helpful that I thought I'd provide more than just a link.

Mesothelioma

Mesothelioma is a rare type of cancer that typically affects the lining of the lungs, heart and abdomen. Approximately 2,000 to 3,000 cases of mesothelioma are diagnosed each year in the United States, comprising around 3 percent of all cancer diagnoses. This cancer occurs about four times more frequently in men than in women and all forms of mesothelioma, except for benign mesothelioma, are invariably fatal.

The life expectancy for mesothelioma patients is generally reported as less than one year following diagnosis, however a patient’s prognosis is affected by numerous factors including how early the cancer is diagnosed and how aggressively it is treated.

Welcome To The Mesothelioma Center

Asbestos.com is committed to providing the latest, up-to-date information to our visitors in the hopes of spreading awareness about the dangers of asbestos cancer. This website offers a one-stop resource on all asbestos issues ranging from occupational exposure to mesothelioma treatment options. As the leading asbestos and mesothelioma resource, Asbestos.com offers more than 3000 pages of the most comprehensive and cutting edge information on the web.


Visit the Mesothelioma Center Official Website


Also check out malignant mesothelioma information on wikipedia


Friday, January 1, 2010

15 Clean Energy Technology Growth Stocks for 2010

15 Best Green Energy Stocks for 2010

Top Alternative Energy and Renewable Power stock picks for 2010:

1. ITRI - Itron, Inc. (Itron), provides products and services to utilities for energy and water markets globally, and is a provider of metering, data collection and software.

Itron company website link


2. AMSC - American Superconductor Corporation (AMSC) is an energy technology solutions company, offering products and services based on two technologies: programmable power electronic converters and high temperature superconductor (HTS) wires. The two primary markets it serves are the wind energy market and the power transmission and distribution or power grid market.

American Superconductor AMSC company website


3. CSIQ - Canadian Solar Inc. (CSI) designs, develops, manufactures and sells solar cell and module products that convert sunlight into electricity. CSIQ conducts all of its manufacturing operations in China. It sells its products under its Canadian Solar brand name and to original equipment manufacturing customers under their brand names. It also implements solar power development projects, primarily in conjunction with government organizations.

Canadian Solar photovoltaic stock


4. CLNE - Clean Energy Fuels Corp. (Clean Energy) is a provider of natural gas as an alternative fuel for vehicle fleets in the United States and Canada. CLNE designs, builds, finances and operates fueling stations, and supplies customers with compressed natural gas (CNG) and liquefied natural gas (LNG), and also helps them acquire and finance natural gas vehicles, and access government rebates and incentives. Clean Energy serves fleet vehicle operators in a variety of markets, including public transit, refuse hauling, airports, taxis, seaports, and regional trucking.

Clean Energy Fuels official website


5. LON-CWP - Clipper Windpower PLC (Clipper) is engaged in the design, engineering and manufacturing of advanced wind turbines and developing wind energy projects, including engineering, construction, and plant operation. The Company also retains partial ownership in certain wind energy projects. It manufactures the 2.5 megawatts Liberty wind turbine and actively develops wind power generating projects in the Americas and Europe.

Clipper Windpower PLC, CWP company website


6. BOM: 532667 - Suzlon Energy Limited (SEL) is an India-based wind power company. The Company is engaged in the manufacture of wind turbine generators (WTGs) of various capacities and its components.

Suzlon Energy global windpower leader


7. CVE:WND - Western Wind Energy Corp. (Western Wind) owns two wind energy electrical generation facilities and is developing wind energy projects in California and Arizona. WND currently owns over 500 wind turbines with 34.5 MW of rated capacity and a further 131MW of expansion power purchase agreements in the States ofCalifornia and Arizona.

http://www.westernwindenergy.com/


8. YGE - Yingli Green Energy Holding Company Limited (Yingli Green Energy) is a vertically integrated photovoltaic (PV) product manufacturer in China. The Company designs, manufactures and sells PV modules and designs, assembles, sells and install PV systems. Yingli Green Energy’s end-products include PV modules and PV systems in different sizes and power outputs. It sells PV modules under its own brand names, Yingli and Yingli Solar, to PV system integrators and distributors located in various markets worldwide, including Spain, Germany, the United States and China.

http://www.yinglisolar.com


9. TSL - Trina Solar Limited is an integrated solar-power products manufacturer based in China. The Company sell and market the products globally, including in a number of European countries, such as Germany, Spain and Italy.

http://www.trinasolar.com/


10. ORA - Ormat Technologies, Inc. (Ormat) is engaged in the geothermal and recovered energy power business. The Company designs, develops, builds, owns and operates geothermal recovered energy-based power plants, usually using equipment that it designs and manufactures. The Company develops, builds, owns and operates geothermal and recovered energy-based power plants in the United States and geothermal power plants in other countries around the world, and sells the electricity generated by these plants.

http://www.ormat.com/


11. APWR - A-Power Energy Generation Systems, Ltd. (A-Power) is a renewable energy company in China, engaged in providing onsite distributed power generation systems and micro power grids for industrial companies. The size of its projects range from 5 megawatt to 400 megawatt and allow its customers, which require heavy electrical input, to recapture previously wasted heat and gas from their manufacturing processes to generate electricity.

http://www.apowerenergy.com/


12. AMAT - Applied Materials, Inc. (Applied) provides Nanomanufacturing Technology solutions for the global semiconductor, flat panel display, solar and related industries, with a portfolio of equipment, service and software products. AMAT's clients include manufacturers of semiconductor wafers and chips, flat panel liquid crystal displays, solar photovoltaic cells and modules (solar PVs), and other electronic devices.

http://www.appliedmaterials.com/


13. JASO - JA Solar Holdings Co., Ltd. (JA Solar) is engaged in the development, production and marketing of photovoltaic (PV) solar cells, which convert sunlight into electricity, in the People's Republic of China (PRC).

http://www.jasolar.com/


14. AOS - A. O. Smith Corporation is a manufacturer of water heating equipment and electric motors, serving a diverse mix of residential, commercial and industrial end markets principally in the United States.

http://www.aosmith.com


15. OTC: SHCAY (Sharp Corp ADR) - Sharp Corporation is a Japan-based company engaged in the manufacture and sale of electronic telecommunication devices, electronic machines and components. The Company operates in two business divisions. The Sharp Solar division is a world-leading alternative energy manufacturer.

http://sharp-world.com/

Monday, December 21, 2009

Green Realtor Associations of North America

Here are some links to green realty associations, ecological realtor groups, green builder guilds and more:

Green designation for agents AND property managers recognized by the National Association of REALTORS®



National Association Of Green Agents and Brokers (NAGAB) is Canada's largest Non Profit association of Greerealestate™ Real Estate representatives.



Green Tool Kit for REALTORS®. A a collaboration between the BC Real Estate Association and the Greener Realty Association,



HomeFinder.com Guide to Green Realtors



Guide to USA Green Home Builders



ListedGreen.com Eco-friendly Homes and Properties




Green Building and Environmental Trends


Tuesday, November 3, 2009

Optimization for realtors; optimizing real estate websites

The key to successful optimization of a realtor website is localizing localizing localizing...

Important factors to consider:

1) Keywords within links to your website, and within internal links on your website

2) Keywords "after the slash" eg. in page title names

3) Keywords in domain name

4) Page content

5) Meta Tags


Let's look at these areas one at a time:

1 - Anchor Text, or "phrased links"

When you are linking your website from another webpage, use a phrase in the hyperlink that you'd like to come up for on Google, for example, Find Markham luxury homes, then link your website from that phrase.

I work at MCS Real Estate Systems (if you are an Ontario realtor seeking a strong web solution call 1866.470.4007 x 239 or just ask for Joe), so if I am linking our website from another website or blog, I may use something like:


Note that the underlying link is to www.mcsres.com

For competitive terms, like "toronto real estate", there will be thousands of links to major websites, so pick an area or three and get farming. Think in terms of neighborhoods, subdivisions, towns and areas. Phrases like Unionville detached homes, or Maple luxury homes, or Streetsville family home, will be more successful than Markham homes or Scarboro real estate.

2 - Keywords "after the slash"

Think about it; while keywords in the domain tell Google what your 50-page website is all about, the keywords after the slash (eg. Page Title at end of URL) let Google's index know what that specific page is about. For example:

JohnRealtor.com/SearchBurlingtonHomes.html

OR

GTAproperties.com/MarkhamLuxuryHomes

See how there is much more detailed info after the slash? Name your pages properly and you'll come up in a wider variety of searches and generate more leads from the web.


3. Keywords within the domain name

Something like SearchTorontoHomes.com will usually (not always, as #1 factor remains keyworded links to your website - anchor text) rank higher for that specific phrase and variants of it than something like JohnSmithRealtor.com would.

This is particularly important if you are farming a new subdivision area or section of town you really like. The smaller the area, the more value you'll get out of having keywords in the domain. Now, you don't want all your branding to reflect one small area, so if you register a domain name for an area you are farming / prospecting, consider it a sub-brand, and create a page on your website about that subdivision, then forward that domain to that page. A web branding rule: Main brands point to homepage via DNS, sub-brands forward to specific sub-page via Enable Forwarding (a GoDaddy.com term).


4. Words content on your website

The more you write about various parts of your city and cool towns nearby, the wider a range of searches you will come up in at Google. Search engines want to deliver relevant results. To make your website relevant to what your ideal client would search for at Google, write down the 15 phrases that this ideal client might type into the Google search engine.

Now try and work 3 or 4 of of those phrases into sentences on each page of your website, making your web presence organically relevant to what your desired client would search for. How do you do this? Okay, let's say these are 2 of your phrases:

find Toronto homes

If you are looking to find Toronto homes for sale online, THIS is the website for you!


Markham luxury homes

We offer expertise on elegant homes and properties throughout the Toronto GTA region, including the best neighborhoods for Markham luxury homes, Richmond Hill detached houses and luxurious Thornhill condos; call today!


5. Meta Tags - Not what they used to be!!!

Before Google began their global takeover (they ARE the 800 pound gorilla we were all afraid Microsoft might become...) in 1998, meta tags were a key factor in deciding search engine rankings, but not any more. They can still break a tie, however, so do a great job on your meta tags and this will enhance your search engine rankings. A couple of tips:

a) Do separate meta tags for each of your crucial pages

b) Whenever possible, don't use any keywords that are not on that specific page


Many happy returns!!!!


Links Relevant to Real Estate SEO:






Real Estate website design:










Saturday, September 26, 2009

Website Links for Toronto GTA Real Estate Agents

Toronto GTA Websites for Realtors

MCS Real Estate Systems offers websites with listings and lead capture for Ontario real estate agents, with exclusive competitive advantages for realtors with Remax, Royal LePage, Sutton Group and any agents in Durham Region.

Ontario Realtor website with listings IDX


Toronto GTA Real Estate Agents: Links for Your Website

Here are some links that Toronto-area realtors may find helpful when working on localizing your websites:

Toronto Parks and Recreation

Toronto Public Libraries Information

Toronto Catholic Schools Info

Toronto Public Schools official website

Toronto GTA Private Schools Information

Canada Mortgage and Housing Corporation

TTC - Toronto Transit Commission

Ontario GO Trains - Go Transit website

Realtor.ca Ontario Homes For Sale search website


PropertySold.ca Canadian real Estate For Sale By Owner


Realtor.com Toronto Homes Condos search


HowRealtorsHelp.ca Canadian Homebuyers Information website


MCS Real Estate System Online Marketing for Realtors


ByTheOwner.com Ontaio FSBOs Real Estate For Sale


Toronto Board of Trade official website


Ontario Chamber of Commerce online


Toronto Real Estate Board


CMHC Canadian Mortgage Loan Insurance


Explanations of legal terminology from Toronto Real Estate Board


Wikipedia entry on Canadian Mortgage and Housing Corporation


Wikipedia webpage on Toronto


Wikipedia page about Mississauga


HomeTrader.ca Online GTA Home Showcase


IncomRealEstate.com Websites for Toronto Realtors


Free IDX for TREB - Web Templates for Toronto Real Estate Agents


Toronto Zoo official website



Toronto District School Board

Toronto GTA Catholic School Board





Peace 2 All!































Saturday, September 12, 2009

Green Energy Stocks Websites and Clean Power Technology Blogs

Here are some links to many of the top alternative energy investing websites and green power blogs:






























Partner Websites:





















21st Century Architecture

Best Green Stocks Investing Blog

Green Home Building and Sustainable Architecture

Rare Earth Stocks Research

Toronto Modern

Search Green Stocks Investments Funds, Clean Energy Investing Websites

Research publicly-traded renewable energy stocks, wind power companies, geothermal energy investing, water purification stocks, biofuels, tidal energy, wave power and solar energy investments information.

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